An artistic watercolor impression of olives, and a hand-lettered script logo are among the details I used to convey the artisan quality of this extra virgin California olive oil. Small areas of the watercolor are repeated in the top border stripes, and subtle accents of gold reinforce the label's premium look. This package design appears in Communication Arts, Step by Step and Packaging Graphics.
Packaging, Logo, New Product Development
Creative director/art director:
Louisa Sugar
Illustration:
Beth O'Rourke
Hand-lettering:
Donald Churchfield
New product development:
Louisa Sugar
